Luhr-Jensen
Luhr-Jensen is a historic, Oregon-based fishing tackle company (since 1932) known for its durable, effective lures and trolling gear, particularly popular in the Pacific Northwest and Great Lakes, offering spinners, spoons (like the classic Ford Fender), flashers (Coyote/Cyclone), divers (Dipsy Diver), and bait rigs, designed to catch salmon, trout, bass, and walleye using techniques that generate flash, vibration, and action. Now part of the Rapala group, they blend traditional designs with modern tech for deep-diving and attractor success.
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